|
Name Andrew McAteer Title Director of Public Relations Date of Birth18-12-63 Educational History Belfast Royal Academy, 9-O levels, 3 A Levels Queens University of Belfast, B.Eng (Hons), Aeronautical Engineering University of Ulster at Jordanstown, MA Marketing One of the biggest kicks I get from this business is seeing it work. Coming up with ideas that work is about being innovative and not being afraid to think laterally. It's about thinking through the solution from the consumer's perspective.
|
Working history 1996 - 1999 - AV Browne, Public Relations Director. Responsible for the overall management of AV Browne Public Relations. Clients included IRTU, Charles Hurst, Deloitte and Touche, PWC, Laganside Corporation, Action Cancer and Radisson Hotels. 1995-1996 - Anderson Kenny, Client Service Director. Responsible for management of the customer relationships with the company's client portfolio and account direction and planning. Clients included Toyota, Coast of Down, Department of Finance and Personnel, Larne Development, Youth Council of Northern Ireland. 1986-1995 - Bombardier Shorts, Communications Manager. 7 years in various sales and marketing positions, the last 3 years as Communications Manager responsible for the company's Public Relations and Internal Communication activity. Working history in FireIMC Over the past 3 years, Andrew has overseen the growth and development of public relations department of FireIMC, which is now recognised as one of Northern Ireland's leading PR and promotions specialists. During that time, Andrew has worked on a broad range of high profile accounts including the Independent Commission on Policing (Patten Commission), Oversight Commission for Policing Reform and the Sports Council for Northern Ireland. As Director of Public Relations, Andrew plays an important strategic role in managing the strategic direction of the department's broad portfolio of clients which includes Ulster Bank, Kainos, Warrenpoint Harbour Authority, Belfast Giants, Arc 21, Turkington Holdings, Northwin Developments and Cayenne. On the promotional side, award winning campaigns have been developed for a broad range of leading consumer brands including Tesco, Allied Bakeries, Denny, Croft Inns, Avondale, dekko, Tayto and Mirror Group Newspapers. Specialist Skills in FireIMC Teamwork and not being afraid to be shot down. For every xteen ideas which might not work, there will always be one which delivers results. As part of the IMC team, his key role is to create an environment where ideas are generated, ensure that they are thought through strategically in terms of what a client is trying to achieve, and guarantee a workable solution is planned and executed. Outside Interests Delivering successful and entertaining solutions to the hardest target audience of all - his kids. Keen interest in sport, golf and fly-fishing. |
