Research groups Arbitron and Edison Research have discovered that Internet access is the "most essential" media type to consumers than access to a television.
The research, conducted in the US surveyed the habits of 1 749 Americans in distributed age groups. Edison Research discovered that the Internet is "most essential" to their lives when given a choice along with television, radio, and newspapers; 42 percent chose the Internet as "most essential," with 37 percent selecting television, 14 percent choosing radio, and 5 percent said newspapers.
An Indian road safety campaign has gone viral after a print advert was published online.
Simply titled, “don’t talk while they drive”, the series of print adverts show the effects of distraction while driving on the relatives of the driver.
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