Name Desi Derby

Title Account Director

Date of Birth 8-02-77

Educational History

St.Malachy's College, Belfast

University of Ulster at Jordanstown, BSc (Hons) Linguistic Science

Diploma in Marketing

NVQ Level 4 Business & Management GCSE, A-Level,

Member of the Institute of Management

Member of the Chartered Institute of Marketing.

Consumers demand personalised communication. The way to capture their attention is to create an emotional connection with them every time they encounter your brand. Integrating all marketing communications under a strong brand identity is the key.

Working history

1998-1999 Sales and Marketing Shell Northern Ireland. This role centred around the creation and implementation of business development systems, customer service charters and competitor analysis portfolios.

Working history in FireIMC

Responsibility for strategic development of TESCO, Avondale foods, Denny and Ballyfree.

Specialist Skills in FireIMC

Retail Marketing Knowledge (specifically within grocery retail) with extensive Point Of Sale experience. Strategic development and integrated marketing communications are provided to clients as a solution to a marketing need. Desi advocates excellent time management, attention to detail, managing different needs at the same time and an ability to know the customer.

Outside Interests

Cooking, wine, cinema and family.