The 2010 FIFA World Cup is only a week away, with 32 countries taking part. It will be the 19th World Cup held since 1930, when Uruguay first held the competition. Since then, the World Cup has become a global phenomenon in television viewing, advertising opportunities and more laterally, in design.

Webexpedition18.com have handily compiled all the posters, logos and mascots throughout all 19 World Cups, showing the change in style and design trends at the decades have passed. Some of our favourites are posted to the right.

An Indian road safety campaign has gone viral after a print advert was published online.

Simply titled, “don’t talk while they drive”, the series of print adverts show the effects of distraction while driving on the relatives of the driver.

The adverts are clearly intended to shock, but they soon went viral on major social bookmarking sites including digg.com, stumbleupon.com and reddit.com. After picking up popularity across these sites, many were actively commenting on the adverts powerful message however some disagreed arguing that drink and drug driving was more hazardous than distracted driving.

The campaign has just been launched in Bangalore, but it’s shock nature and effective message has resulted in a global impact.

Emigre and Gingko Press have released Emigre No.70: The Look Back Issue – Celebrating 25 Years in Graphic Design. The 512-page book covers the best of a quarter century of Emigre magazine – one of the most influential design publications ever.

During the late 1980s and throughout the 1990s, graphic design was experiencing one of its most exciting and transformative periods. The Apple Macintosh computer had been introduced, design schools were exploring French linguistic theory, the vernacular had become a serious source of study and inspiration, the design and manufacture of typefaces was suddenly opened up to everyone who could use a computer, and for the first time in the United States, New York City was no longer the place to look for the latest developments in graphic design. And in Berkeley, California, across the bay from Silicon Valley, Emigre magazine, like no other, recognized the significance of the events, and became both a leading participant and a keen observer of this innovative international design scene, generating a body of work and ideas that still resonate today.

This book, designed and edited by Emigre co-founder and designer Rudy VanderLans, is a selection of reprints, using original digital files, tracing Emigre’s development from its early bitmap design days in the late 1980s through to the experimental layouts that defined the so called “Legibility Wars” of the late 1990s, to the critical design writing of the early 2000s.

Emigre No.70 is a must have book for those who missed out on all the excitement the first time around and for those who have been long time Emigre fans alike. Any graphic design library would be incomplete without it.