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An Indian road safety campaign has gone viral after a print advert was published online.

Simply titled, “don’t talk while they drive”, the series of print adverts show the effects of distraction while driving on the relatives of the driver.

The adverts are clearly intended to shock, but they soon went viral on major social bookmarking sites including digg.com, stumbleupon.com and reddit.com. After picking up popularity across these sites, many were actively commenting on the adverts powerful message however some disagreed arguing that drink and drug driving was more hazardous than distracted driving.

The campaign has just been launched in Bangalore, but it’s shock nature and effective message has resulted in a global impact.