Name Joan Grenville

Title Account Director

Date of Birth 5-05-71

Educational History

University of Ulster at Jordanstown, BA (Hons) Business Studies & Marketing

BIFHE, Post Graduate Diploma in Management

5 O-Levels, 2 A-Levels

Member of the Institute of Management

Member of the Institute of Public Relations

"Integration of communication. It's not rocket science, but it is very easy to get it wrong. PR must embrace everyone and every part of an organisation and can be applied to every part of the marketing mix. In fact, successful PR can educate a target market which may in turn be essential to the success or failure of advertising."

Working history

1990-1999 Bombardier Aerospace, Shorts - Programme Controller, Internal Communications Co-ordinator, Public Relations & Communications Advisor.

1989-1990 Dessian Products, Sales & Marketing Representative

1988-1989 Charles Hurst Tyres, Sales & Marketing Representative

Working history in FireIMC

Joan has contributed to the growth and development of the PR function in FireIMC, since joining as a Senior PR Manager and moving to PR Account Director. Her career has now come full circle, coupling her passion for public relations with her previous marketing experience and education. Now an Account Director, Joan is responsible for fully integrated campaigns for a diverse range of clients including the Sports Council for Northern Ireland, Harp Lager Belfast Giants, dekko, Office of the Oversight Commission, Rushmere, Tile Market and Lomac House of Tiles, Turkington Holdings, Langford Lodge Engineering and the Mirror Newspaper.

Specialist Skills in FireIMC

Joan displays enthusiasm and commitment in every aspect of her work and combined with a true understanding of team work, provides a successful and effective service for her clients. She is methodical in her approach to all marketing and public relations activity and displays particular expertise through her verbal and written communication skills.

Outside Interests

Previously Production Manager of the Ulster Operatic Company and continues to take a performing role. All-round interest in team sports and a regular fitness suite visitor with reading, walking and music to unwind with.