Name Marc Casey

Title Account Director

Date of Birth 20-06-67

Educational History

Queen's University of Belfast, Master of Arts

University of Ulster at Jordanstown, BA (Hons)

Queen's University of Belfast, Diploma, Chartered Institute of Marketing.

Graduate Management Development Programme, Post-Graduate Certificate Management.

Graduate Management Development Member of the Institute of Management.

It's all about delivery - ensuring that client expectations are fulfilled on time and within budget is a personal mantra. In terms of defining marketing? It's anything that puts the client's good or services in danger of being sold.

Working history

1997-2000 Account Executive, Main Street Marketing,

1996-1997 Marketing Executive, Kennedy Recruitment

1995-1996 Marketing Executive, MTM

Working history in FireIMC

Marc has complete responsibility for maintaining and developing a portfolio of blue-chip clients which has included the likes of Galen, Norbrook Laboratories, Grafton Recruitment, Sangers, F G Wilson and Belfast Visitor & Convention Bureau. In December 2000 Marc was appointed with the responsibility for Ulster Bank in addition to directing and executing marketing strategies for Northwin Property Development and Grafton Recruitment.

Responsibility for national media and marketing campaigns have included World Bond, Flexible Mortgages, Personal Loans, Private Clients services and generic branch campaigns for Ulster Bank in addition to new property development campaigns for Northwin.

Specialist Skills in FireIMC

Marc has an ability to create and marry sound business acumen with creative and innovative approaches. He is experienced in brand development and applies strategic marketing skills to execute and deliver a fully integrated marketing solution for clients.

Outside Interests

A total sports fanatic, specifically football. Enjoys reading, the cinema and claims his waistline testifies to a love of eating out.