NITB face a tough challenge. To encourage more people from all over the island of Ireland to take a short break in Northern Ireland.

The campaign focuses on the real reasons why people want to get away - to recharge their batteries by doing something a bit different. It's summed up with 'Add a Splash of Colour to Your Life'. The media coverage is extensive - TV, Radio, Press, Outdoor, DART, all supported by an innovative promotional tour.