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Name Stephen
Lamb
Title Media
Director
Date of Birth
12-08-62
Educational
History
University of
Ulster at Jordanstown,
BA Management
& Marketing BIFHE,
Diploma in Marketing,
Chartered Institute
of Marketing
Coleraine Academical
Institution
Every
single person is an individual and different in looks, tastes &
media consumption to name but a few. To attempt to reach these individuals
with communications is a task we attempt every day through many
different media mixes, new and old. In the ever-changing world,
media options become wide and varied and every day is a new experience.
Keeping one step ahead is a challenge and one we relish by bringing
our clients efficient & effective solutions to their needs.
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Working
history
1991-1996 RLA
1988-1991 McCann
Erickson
1986-1988 Armstrong
Long
1981-1986 Northern
Bank Marketing
Working
history in FireIMC
From the earlier
days of formulating the transition from Stewarts & Crazy Prices
to TESCO, right up to the launch of Tayto Rough Cuts into the Northern
Ireland marketplace, Stephen has been instrumental in ensuring a
successful media campaign, demonstrated by the recent Kingsmill
campaign for rolls, the most successful campaign ever on behalf
of this client. Internationally, being the first Media Director
in Northern Ireland to undertake the strategy and execution of international
campaigns in South East Asia, China, Australia & India on behalf
of Grafton Recruitment & Logica.
Specialist
Skills in FireIMC
A member of
the New Business Team and responsible for production of all key
clients media strategy & planning in addition to marketing of FireIMC.
Has lectured both here and in the USA on Marketing Communications,
the last being at Georgia State University in Atlanta, GA.
Outside
Interests
Water sports,
rugby, has run 3 marathons; Belfast, Dublin & Boston (reputedly
the toughest in the world).
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