
Sponsorship
The UEFA Under 19 Football Championship is one of the most significant
tournaments ever to be played in Northern Ireland.
FireIMC was appointed
as the agency to deliver both the advertising and public relations campaign.
Running from the 18th 29th July 2005, the UEFA Under 19 Championship
was contested by qualifying teams from Armenia, England, France, Germany,
Greece, Norway, Serbia and Montenegro and hosts Northern Ireland. The
'Teeange Kicks' campaign was designed by FireIMC to be eyecatching for
the target audience and to resonate with the soccer and youth themes.
Press ads, radio ads, 48 sheets and promotional leaflets complimented
the TV campaign.