A modern party image for the modern times...

The Ulster Unionist Party has re-branded in the run up to the Assembly elections 2003 in Northern Ireland. Having existed in the past as the Unionist Party, the Ulster Unionist Party and the Official Unionist Party, they were advised by Belfast marketing agency FireIMC that they needed to present a clear and modern image if they were to re-engage with a part of the electorate who had become jaundiced with politics.